Flashes Strike Deal With Story-Telling Platform FanWord
9/20/2022 1:09:00 PM | General
KENT-Kent State has announced a partnership with FanWord and its storytelling product FanWord Stories to help Kent State student-athletes tell their stories. Kent State becomes the first Mid-American Conference member institution to partner with FanWord.
All stories will be a part of the "Kent State of Mind "campaign — a content series dedicated to highlighting student-athletes that chose Kent State and the importance of the school's values.
"We have a group of fantastic student-athletes with captivating stories. Providing a vehicle for them to share their personal narratives while also growing their brands is an exciting opportunity," Director of Athletics Randale L. Richmond said. "In addition to our Name, Image, Likeness Solution, The NIL Nest, and our Kent State LEADS Program, this is another example of our student-centered approach."
FanWord will create powerful and unique stories about Kent State student-athletes that will help them build their personal brand and a more personal relationship with fans, businesses, and other stakeholders.
"Giving athletes the opportunity to tell their own stories is an incredibly important variable in today's college sports landscape," said FanWord CEO Christopher Aumueller. "We couldn't be more thrilled to partner with Kent State and help them and their athletes do just that."
One of the market leaders in storytelling and branding services for NCAA institutions, FanWord has existing partnerships with athletic departments across all levels, including Alabama, Nebraska, and Memphis.
The first stories will begin posting soon and will be found on KentStateSports.com/KentStateofMind as well as promoted across all Kent State social channels.
ABOUT FANWORD:
FanWord is an athlete storytelling and branding company that works with more than 30 athletic departments across the country to help their student-athletes build, protect, and market their personal brands through a variety of products. To learn more about FanWord's storytelling product, FanWord Stories, click here.
