Flashes Welcome Frazier as New Assistant AD for Marketing and Fan Engagement
7/12/2022 11:15:00 AM | General
KENT, OHIO- Kent State Athletics has named Stanley Frazier Jr. as the new Assistant Athletic Director for Marketing and Promotions.
" I am thrilled and honored to join the Golden Flashes family," Frazier said. "It is a great feeling to return to my home state of Ohio, doing so in an athletic department with outstanding leadership. I want to thank Director of Athletics Randale L. Richmond and Senior Associate Athletic Director Suzette McQueen for granting me the opportunity to lead the marketing department. I plan on building on the successes of the past while finding innovative ways to enhance the experience of our student-athletes, students and fans."
A two-time graduate of Wright State, Frazier returns to the Buckeye State. He has over eight years of marketing experience and comes to Kent State from the University of New Mexico where he served as the Assistant Athletic Director for Marketing and Revenue Generation since 2019. He had direct marketing oversight of football and men's basketball with the Lobos, leading all in-game promotions and sponsor activations as well as all community outreach and marketing. He also helped oversee ticket sales and promotion for season tickets, leading to an increase from 2019 to 2021. Additionally, Frazier served as the Department's liaison to the student-spirit organization, ASUNM, leading to an 80 percent increase in attendance at men's basketball games.
"We're excited to welcome Stanley to Kent State," Executive Senior Associate Athletic Director Suzette McQueen said. "He brings a wealth of knowledge and energy, which will translate to enhanced experiences for our students and fans"
Prior to his time with the Lobos, Frazier served as the interim Assistant Athletic Director for Marking at UT-San Antonio. He was responsible for the football marketing plan in advance of the 2019 season. Prior to his promotion to interim Assistant AD for Marketing, Frazier was the marketing contact for the Roadrunners' women's basketball, baseball and volleyball programs. His volleyball promotional campaign led to UTSA leading Conference USA in volleyball attendance in 2018.
He also has stops at the University of Tulsa and Northern Kentucky University as an athletic marketing coordinator. During his time with the Golden Hurricanes and the Norse, he led all run of shows for men's and women's basketball and Frazier's marketing plans produced a significant increase in women's basketball attendance.
